Because you, my friend, are hot! The oils contained within Hello Hair are very sensitive to temperature changes, and your hot little hand makes Hello Hair melt. Take that as a compliment!
For easy application, we recommend Hello Hair should be in a crème-like consistency (put it in the fridge for approximately 30 minutes if it’s too runny). Rub it between your hands to help it melt, then spread evenly from roots to tips.